We’ve got a HUGE announcement! Actually, you should probably sit down, it’s a double whammy.
By the end of June, all Zevia products produced will be Non-GMO Project Verified and color-free, including caramel color.
As our CEO Paddy Spence says, “We all love the bubbles, flavors, sweetness and enjoyment that soda offers, but many of us just aren’t comfortable with the ingredients in conventional sodas. That’s why we created Zevia, and why we were the first brand to offer zero calorie sodas without artificial sweeteners. Now, we are raising the bar and charting a bold new direction for the soda category. We believe that Non-GMO Project Verified sodas without color are the future and we are excited that Zevia continues to lead the way.”
Why are we making this change, and converting our entire product line to Non-GMO Project Verified and clear? Because you asked us to.
We stand behind the ingredients we choose, and we also stand by our commitment to continuous improvement. Our passion to keep evolving stems from our love of delicious soda, tasty food and of course, the extended Zevia family. With 36 kids among our 25 team members, we are focused on continuing to identify smarter ingredients, not just for ourselves but for the next generation.
What does this mean? Your Zevia Cola’s, Ginger Root Beer, Ginger Ale, Dr. Zevia and Cream Soda flavors are going clear! Just like our fruit flavors currently are, our entire line of soda will be clear in color. It wasn’t easy. We worked hard, we stayed late and we taste tested again and again until we got it right, because your voice matters.
Some said it couldn’t be done, but you know we like to push the envelope. These little rebels will start rolling onto shelves late June. You’ll know by the band around the top of the can that proclaims “No Caramel Color” and the Non-GMO Project Verified logo on all of our new cans!
Oh sorry, were we shouting? You betcha! We are going to shout it from the rooftops because, friends, this is what you call a game changer! And we have you to thank for helping us push the boundaries a little further.
It may take time for these new cans to pop up at some retailers but our Non-GMO, clear sodas will be showing this summer who’s boss!!